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Grey Cells Energy is...

Clear, independent, connected thinking

"To see the full picture of the transition taking place within the energy sector, it’s crucial to step out of your everyday working silo.

You need to join the dots between technology and economics, financial returns and on-the-ground delivery, incumbent players and new entrants, competition and policy.

Only then can you build a resilient business and investment strategy, one that’s adaptive to new opportunities while realistic about current and future risks.

Based on my own independent research and analysis, I’ll help you join the dots you know well with the ones you don’t – and I’ll introduce you to ones you hadn’t even thought about! 

I’ll help you navigate complex value and supply chains in ways that are logical, clear and business-focused."

- Dr John Massey

smart city, smart building, smart grid,

Delivery channel & topic choice

Online Workshop

Training, topic briefings and knowledge-building for small groups, online or in-person

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One-to-one coaching and consulting for time-effective personalised development

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Written content from 'marcoms' collateral to private analytical and intelligence reports

Quality and relevance

Dr. John Massey, 
Founder & Managing Director

Over 25 years researching, understanding, sifting and structuring key market information – then explaining and presenting it in ways that encourage business people to think, question and act.

Expert at integrating multiple market factors – from technology to economics, project planning to politics – and identifying how they relate and interact for sector and business growth.

A core focus on quantitative analysis to illustrate and support qualitative conclusions.

A particular passion for helping non-technical, commercially-focused business people understand fast-moving technology markets in their economic and competitive context.

"John clearly continuously expands his knowledge base and network, keeping abreast of new developments.


In an afternoon webinar he will often refer to news on a project, a company or a policy issue that came out earlier that day"

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